Archives: FAQ

Can you help us with other marketing items such as package design or our website?

No. Many people confuse market research with marketing and advertising. What we offer is market research, which provides verifiable data about your product, customer base and market (current or potential). Marketing and advertising, undertake tasks such as branding, messaging, package design and website development. Some marketing firms may sell themselves as market researchers, using pseudo-surveys […]

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“Doing business with Katherine and kisquared is easy because she “gets it”. Her grasp of methodology and strong business acumen take the worry off any client’s plate. She is always able to approach a problem using other lenses and different perspectives, where other providers might take a more myopic view.” – Kevin Sitka, Chief Operating Officer, Steinbach Credit Union

How do we know the data will be accurate?

We don’t produce any other kind of data. We have stringent quality controls in place and a team of top statistical and data gurus. The integrity of the data we provide is at the core of our reputation. We belong to the Marketing Research and Intelligence Association, adhere to MRIA Rules of Conduct and Good […]

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“Katherine understands what the marketing challenges are in growing a small business and what’s important. She will not simply take on a project; she interviews the firm’s management, does some basic research and then advises on the direction the firm should take with its market research. Often this is not the direction they were thinking, and this guidance is of critical value.” – Bob Golding, Industrial Technology Advisor at National Research Council – Industrial Research Assistance Program

How much trouble will a research project be?

We’re a one-stop research provider—we are capable of handling all stages of a research project, whatever the size. We will need to know what you want in terms of results, but after that, putting a complete program together is all in a day’s work for us. We will keep you posted and ensure you are […]

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“Katherine understands what the marketing challenges are in growing a small business and what’s important. She will not simply take on a project; she interviews the firm’s management, does some basic research and then advises on the direction the firm should take with its market research. Often this is not the direction they were thinking, and this guidance is of critical value.” – Bob Golding, Industrial Technology Advisor at National Research Council – Industrial Research Assistance Program

How much time will a project take?

It can take days or months, or even years. It depends what you need. Does your project require both primary and secondary research? Is the sample large or small? Will you need ongoing tracking? How detailed is the sample, the questionnaire and the desired report? Whatever the answers are, we will complete your project with […]

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“Katherine is an exceptional leader who delivers superior customer service and actionable findings each and every time.” – Clayton B. Cracklen, General Sales Manager, AAA Alarms

How much will a research project cost?

We understand the value of a dollar, and so do our clients. That’s why we tell you up front what the costs of meeting your organizational needs will be and what return you’ll get on that investment. Three basic elements affect the cost of research: What is the number of questions or problems to which […]

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“Registering kisquared as ISO 9001 displayed an extraordinary effort to improve the business. Few relatively small companies have the strength to work through the details and implement the processes needed to get ISO registration; this achievement is both commendable and visionary.” – Hans Peper, Executive Vice President, Customer Services, New Flyer Industries