We don’t produce any other kind of data. We have stringent quality controls in place and a team of top statistical and data gurus. The integrity of the data we provide is at the core of our reputation. We belong to the Marketing Research and Intelligence Association, adhere to MRIA Rules of Conduct and Good Practice, and are registered to the global ISO 9001:2008 quality assurance standard (a Manitoba market research first). Understanding research methods, using the correct sampling and data collection methodologies and running data analysis that is in-depth and accurate over the past fifteen years has kept us at the top of our game.
How do we know the data will be accurate?
“Registering kisquared as ISO 9001 displayed an extraordinary effort to improve the business. Few relatively small companies have the strength to work through the details and implement the processes needed to get ISO registration; this achievement is both commendable and visionary.” – Hans Peper, Executive Vice President, Customer Services, New Flyer Industries