Can you help us with other marketing items such as package design or our website?

No. Many people confuse market research with marketing and advertising. What we offer is market research, which provides verifiable data about your product, customer base and market (current or potential). Marketing and advertising, undertake tasks such as branding, messaging, package design and website development.

Some marketing firms may sell themselves as market researchers, using pseudo-surveys or focus groups, but legitimate research involves more than that. It pays to check credentials. Buying market research from advertisers, marketing organizations or accounting firms is like buying food from a dollar store—dubious quality and origin unknown.

Browse the FAQ archive. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

“Kisquared has succeeded to develop the leading market research firm in Manitoba, providing Canadians from Yukon to Nova Scotia with professional research services with a Manitoba touch. American companies have also benefited from this highlevel quality service made in Canada.” – Michel Allard, Instructor, Community Economic Development, Red River College