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“Should we collect survey data by telephone or online?” is not the right question!

survey data by telephone

We’ve all heard that telephone surveys are falling out of favour as the trend to use mobile devices instead of household landlines continues to grow. Social media monitoring and online straw polling are increasingly touted as the latest and best ways to gather public opinion. But are they?

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“Doing business with Katherine and kisquared is easy because she “gets it”. Her grasp of methodology and strong business acumen take the worry off any client’s plate. She is always able to approach a problem using other lenses and different perspectives, where other providers might take a more myopic view.” – Kevin Sitka, Chief Operating Officer, Steinbach Credit Union