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“Should we collect survey data by telephone or online?” is not the right question!

survey data by telephone

We’ve all heard that telephone surveys are falling out of favour as the trend to use mobile devices instead of household landlines continues to grow. Social media monitoring and online straw polling are increasingly touted as the latest and best ways to gather public opinion. But are they?

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“Registering kisquared as ISO 9001 displayed an extraordinary effort to improve the business. Few relatively small companies have the strength to work through the details and implement the processes needed to get ISO registration; this achievement is both commendable and visionary.” – Hans Peper, Executive Vice President, Customer Services, New Flyer Industries