Archives: Case Study

Customer Satisfaction & Product Offering Study Test Driving Innovation

The backstory For close to two decades, a leading manufacturer of heavy-duty transportation vehicles and their parts has engaged kisquared to oversee its market research. This long-term collaboration has allowed the company to create valuable benchmark data that illustrate key performance indicators and guide the development of action plans to achieve its business goals. The […]

“Doing business with Katherine and kisquared is easy because she “gets it”. Her grasp of methodology and strong business acumen take the worry off any client’s plate. She is always able to approach a problem using other lenses and different perspectives, where other providers might take a more myopic view.” – Kevin Sitka, Chief Operating Officer, Steinbach Credit Union

Economic Impact Study Reeling in Opportunity

The backstory Hunting and fishing generate significant recreation and tourism revenue for many regions in Canada. The tourism body of one Canadian province asked kisquared to conduct an economic evaluation of the industry for its region. Its goals were to better support the sector and to more effectively advocate for increased government support dollars in […]

“Katherine and her team don’t just research what you think you WANT TO KNOW, they also help you better understand what you SHOULD KNOW. I highly recommend.” – Chad Friesen, Vice President of Sales & Marketing, Red River Mutual

Membership Survey Association Check-up

The backstory In Canada, the vast majority of medical professionals work under the provincially funded healthcare system. However, a number of health services practitioners fall outside the funded system and operate privately, getting paid through personal insurance, employee benefit plans or out of pocket. The member association of one such group of practitioners wanted to […]

“Thank you for your diligent attention to our survey needs and for quick responses and turn-around times.” – Laurel Martin, Research Manager, Manitoba Public Insurance

New Product Research Shifting Gears to Accelerate

THE BACKSTORY A major manufacturer of utility vehicles used by municipalities throughout North America was at a crossroads. With an industry increasingly focused on green alternatives, its recently appointed CEO knew that the company had to innovate to remain competitive. Prior to the CEO’s arrival, the company had invested in design development of an electric […]

“Katherine understands what the marketing challenges are in growing a small business and what’s important. She will not simply take on a project; she interviews the firm’s management, does some basic research and then advises on the direction the firm should take with its market research. Often this is not the direction they were thinking, and this guidance is of critical value.” – Bob Golding, Industrial Technology Advisor at National Research Council – Industrial Research Assistance Program