Author Archives: katherine

“Should we collect survey data by telephone or online?” is not the right question!

survey data by telephone

We’ve all heard that telephone surveys are falling out of favour as the trend to use mobile devices instead of household landlines continues to grow. Social media monitoring and online straw polling are increasingly touted as the latest and best ways to gather public opinion. But are they?

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“Thank you for your diligent attention to our survey needs and for quick responses and turn-around times.” – Laurel Martin, Research Manager, Manitoba Public Insurance