Embracing meaningful innovation

After 20 successful years as KiSquared I decided to review and reflect on the future of our company. It’s been a good solid run and I wish to thank each staff member who made it happen each day (many of whom I continue to work with as partners on a project by project basis at Get the Market). Special thanks to Richard Lennon, Joey Ritchie, Susan Smiel, Margaret McKenty, Chad Wiebe, Derek Earl, Allison Brown, Jane Popadyn, Denise Hildebrand, Erin Kimmelman, Jason Dela Cruz, Shiyan Jin, Katelyn Roberts, Emily Yarozko, Rachel Loewen, Donna Major and Judy Pownall. And to first two clients who took a chance on us when my first office was my second-bedroom in my Spence Street apartment – New Flyer Industries (Hans Peper) and MTS Advanced (Kevin Sitka) and also special thanks to clients in later years that kept the cash flow in the black: Motor Coach Industries, Loewen, Palliser, Manitoba Public Insurance, Manitoba Liquor and Lotteries, Manitoba Hydro, Steinbach Credit Union, Red River Mutual, Travel Manitoba, Ceridian, Economic Development Winnipeg, City of Winnipeg, other federal and provincial government departments, provincial and federal sector councils. It’s been a rewarding journey and I’m grateful for each experience and relationship.

As a solo entrepreneur, along with my team, we bootstrapped the company to over a million in sales after three years in business.  We were also recognized as one of the Top 10 fastest growing companies in Manitoba, the first service organization in Manitoba to achieve ISO 9001:2000 certification and I was personally awarded the Manitoba Woman Entrepreneur of the Year in 2010. These outward-facing achievements were possible because of the progressive culture we created and the true teamwork and camaraderie that supported our growth into every industry and sector in North America. While our product and service offerings included economic impact, skills gap and essential skills studies, advertising effectiveness, policy and program design and evaluation, satisfaction and loyalty studies, quality studies and process design and review studies, to name only a few, my personal favourite work was innovation strategy and product development.

Today it is fashionable to call new product development “innovation” and that’s what my new company, Get the Market, is all about. While we continue to service select long-time customers (thank-you), our new focus is on providing consulting services and market research products to support innovation. To learn more, please go to our new website using the link provided below.


Katherine Devine