ABOUT

We are a boutique market research consulting firm providing the insights you need to achieve and maintain a competitive edge.

Since 1998, clients in the public, private and non-profit sectors have relied on us to deliver strategic research solutions that adhere to the highest standards and provide exceptional value.

Our clear, honest communication style and our refreshing mix of creative excellence, energetic professionalism and top quality deliverables make us the best research company to buy from and to work for.

Our company’s name is derived from the chi-square statistical test that shows whether results are truly meaningful or just due to chance. At kisquared, our statistical and intellectual rigour ensures accurate and meaningful results every time. You can also be assured of our quality as demonstrated by our registration to the ISO 9001:2008 standard in 2001 and our adherence to those same quality best practices since that time.

“Doing business with Katherine and kisquared is easy because she “gets it”. Her grasp of methodology and strong business acumen take the worry off any client’s plate. She is always able to approach a problem using other lenses and different perspectives, where other providers might take a more myopic view.” – Kevin Sitka, Chief Operating Officer, Steinbach Credit Union

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